Monday, March 23, 2009

Successful Entrepreneurs Don't Multi-Task

If you are a fan of multi-tasking, or if you label yourself as a multi-tasker, then this piece of writing might upset you. Yes, there are moments when the need for multi-tasking is paramount. But when things really matter, just like in business, you might want to concentrate on one task at a time.

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A successful entrepreneur doesn't multi-task, and this is a fact!

So what is "multi-tasking"? Simply put, it is doing a number of tasks simultaneously at a given time. This is usually done so that plenty of work can be done over a short amount of time.

An example that many of us do without even noticing it is listening to a news report while sipping coffee while reading the newspaper while keeping an eye on your kid or sibling while they finish their breakfast. Without even intending or noticing it, that's four things at once! Cool, right?

Multi-tasking isn't all that bad, especially when the things you're doing do not need any special attention. But you do have to remember that while you're doing all these things, you won't be able to take give critical eye on everything you do. This isn't a good thing for a serious entrepreneur.

What a successful entrepreneur needs is full concentration. Just imagine yourself talking with a customer. It wouldn't be nice on their part if you were talking to them and at the same time doing something else like checking your phone, or reading an e-mail.

The Costs in Switching Tasks

The "switching cost" has been discovered by experimental psychologists in their research. This means that every time you change tasks, you will expend four minutes each time to be able to reach your maximum productivity. Just think: doing four tasks a time would cost you an extra 16 minutes!

Knowing that, would you still think that multi-tasking is a good thing for you and your business? True, a serious entrepreneur just has too many things to do, and sometimes 24 hours a day just isn't enough.

However, any serious entrepreneur should not sacrifice quality for quantity and should finish one task at a time. In the long-run, what you'll spend in time you'll more than make up for in productivity. What's more, you'll feel less stress, as your mind is only occupied with one thing at a time. If you keep on taking things one at a time, you'll see that, sooner or later, your workload has been significantly reduced and your end results have superb quality. Truly, this is what every successful entrepreneur wants in the end!

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